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Meet the Founders
SAM
Since making the big move to the West Coast, Sam lives & breathes the mountains, adventure - and all-things Assist-her, of course.
Throughout her various positions within the health and wellness industry after graduating with a degree in Kinesiology, it occurred to Sam that she could combine her passion of helping others with her knack for marketing and administration. Pairing her expertise with Paige's, the sisters created Assist-her and used their creativity and motivation to grow the business into a thriving Virtual Assistant Agency.
Sam absolutely loves getting to meet both business owners and virtual assistants from across the country, and she (genuinely) can't wait to make your life easier - one task at a time.
Send her an email below for any q's (or to say hi)!
PAIGE
From business owner to mother, Paige can truly do it all.
After graduating with a bachelors in Business and Marketing, she knew that it was time to get back into the entrepreneurial world - and what better way to do it than with your sister (we're not even being sarcastic)?!
While you won't see her face around Assist-her (she is busy running her Real Estate business while chasing two beautiful kiddos around), you can catch her and Sam brainstorming, reading each others minds - and just maybe laughing a little.
MEET THE TEAM
MONTANA
MONTANA
MONTANA
Operations Manager
Montana is an Operations and Brand Specialist who bridges creative design with strategic systems. With a background in operations management and a deep passion for design, she helps entrepreneurs streamline their workflows, automate processes, and build brands that feel cohesive and consistent across every touchpoint.
Operations Manager
Montana is an Operations and Brand Specialist who bridges creative design with strategic systems. With a background in operations management and a deep passion for design, she helps entrepreneurs streamline their workflows, automate processes, and build brands that feel cohesive and consistent across every touchpoint. Montana is known for her reliability, organization, and ability to transform big ideas into structured, scalable systems that help clients grow sustainably and reclaim their time.
Specialties:
Operations + Strategic Systems
Branding + Design
Real Estate Operations
Podcast Management
Website Design + Optimization
Social Media Management
Property Management
Location:
Ontario
ANNIE
MONTANA
MONTANA
While Annie is the life of the party, she brings her charisma and creativity to any project she touches. She loves to utilize her software development and design skills to give a boost to your business growth, and would love to assist you and your business with web design - and any administrative task you may need to offload!
While Annie is the life of the party, she brings her charisma and creativity to any project she touches. She loves to utilize her software development and design skills to give a boost to your business growth, and would love to assist you and your business with web design - and any administrative task you may need to offload!
Specialties:
Shopify + Squarespace Expert
Website Design & Development
Project Management
Graphic Designer
Event Stationery Designer
Administrative Assistance
Location:
Ontario
KIM
MONTANA
CHRISTINE
Kim brings extensive experience in business support and a natural ability to create order from chaos. She keeps everything organized, from executive support to project management, so you can focus on growing your business. Passionate about helping businesses thrive, Kim streamlines workflows, manages projects and marketing campaigns, and
Kim brings extensive experience in business support and a natural ability to create order from chaos. She keeps everything organized, from executive support to project management, so you can focus on growing your business. Passionate about helping businesses thrive, Kim streamlines workflows, manages projects and marketing campaigns, and gets creative with social media content. When not working, you’ll find her getting lost in a good book or chasing sunsets by the beach.
Specialties:
Executive & Customer Support
Event & Travel Planning
Project Management
Content Creation
Lead Generation
Automation
Branding
Location:
British Columbia
CHRISTINE
CHRISTINE
CHRISTINE
Christine is an intuitive reader and a VA with over 20 years of experience in the field. She brings a creative, positive and encouraging mindset to those she works with, and is passionate about supporting business owners and entrepreneurs to give them more time to flourish in their professional and personal lives. When not online, you can
Christine is an intuitive reader and a VA with over 20 years of experience in the field. She brings a creative, positive and encouraging mindset to those she works with, and is passionate about supporting business owners and entrepreneurs to give them more time to flourish in their professional and personal lives. When not online, you can find her dancing to 80s music on vinyl or meditating in a peaceful forest.
Specialties:
Administration
Project Management
Data Analysis + Storytelling
Survey Writing + Reporting
Marketing Research
Content Creation
Location:
Ontario
ALYSIA
CHRISTINE
ALYSIA
Alysia is a natural nurturer and creative problem-solver, bringing intuition, charisma, and a keen eye for detail to every project she takes on. She thrives on supporting businesses with content creation, organization and efficiency, helping them grow and flourish. Whether it’s crafting engaging digital content, managing administrative ta
Alysia is a natural nurturer and creative problem-solver, bringing intuition, charisma, and a keen eye for detail to every project she takes on. She thrives on supporting businesses with content creation, organization and efficiency, helping them grow and flourish. Whether it’s crafting engaging digital content, managing administrative tasks or coordinating branding, Alysia is here to bring your vision to life with professionalism and heart.
Specialties:
Content Creation
Hand-crafted Design
Web Design
Copy & Creative Writing
Branding
Administration
Location:
Currently residing in Mexico
PAM
CHRISTINE
ALYSIA
Pam has been successfully supporting clients for 18+ years through her work as an Executive Assistant, Event Planner and Intake Specialist. Pam has supported C-level executives in the advertising industry, practitioners in private healthcare, and small business owners as a Virtual Assistant. She is comfortable wearing many hats and is p
Pam has been successfully supporting clients for 18+ years through her work as an Executive Assistant, Event Planner and Intake Specialist. Pam has supported C-level executives in the advertising industry, practitioners in private healthcare, and small business owners as a Virtual Assistant. She is comfortable wearing many hats and is passionate about helping people, directly or indirectly behind the scenes. Outside of work you will find Pam in Mom-mode, raising her two young sons, alongside her husband, in the small town of Uxbridge, Ontario.
Specialties:
Executive Support
Project Management
Operations
Location:
Ontario
SARAH
SARAH
SARAH
Sarah is a skilled VA with a strong foundation in marketing, real estate administration and client service. With years of hands-on experience, Sarah works with small business owners across a range of industries to streamline systems, enhance their digital presence and free up valuable time. Whether she’s building content calendars, managi
Sarah is a skilled VA with a strong foundation in marketing, real estate administration and client service. With years of hands-on experience, Sarah works with small business owners across a range of industries to streamline systems, enhance their digital presence and free up valuable time. Whether she’s building content calendars, managing social media or implementing back-end workflows, her approach is fresh, strategic and detail-oriented. Outside of work, Sarah is a proud boy mom and dog mom, a lover of good coffee and better poutine.
Specialties:
Real Estate Administration
Marketing
Branding
General Administration
Location:
Ontario
*formerly licensed REALTOR®*
JAMIE
SARAH
SARAH
Jamie has over 16 years experience in business development, system implementation, workflow management and bookkeeping, and is passionate about processes, software, accurate data and analysis. She is a positive individual who loves helping small business owners create seamless workflows and processes to streamline business activities. Bas
Jamie has over 16 years experience in business development, system implementation, workflow management and bookkeeping, and is passionate about processes, software, accurate data and analysis. She is a positive individual who loves helping small business owners create seamless workflows and processes to streamline business activities. Based in Nova Scotia with her partner and dog, the outdoors are where she loves to spend her free time.
Specialties:
Administration
Project Management
CRM/ERP Implementation
Bookkeeping
Travel + Event Planning
Location:
Nova Scotia
ALI
SARAH
MICHAEL
Ali is a Digital Marketing Specialist with over 10 years of experience in creating and executing successful digital campaigns that drive brand awareness, engagement, and revenue growth for global clients. She loves to help e-commerce businesses grow and succeed online by leveraging the power of SEO and digital marketing. When she is not w
Ali is a Digital Marketing Specialist with over 10 years of experience in creating and executing successful digital campaigns that drive brand awareness, engagement, and revenue growth for global clients. She loves to help e-commerce businesses grow and succeed online by leveraging the power of SEO and digital marketing. When she is not working behind the screen, you can find her enjoying the backcountry or partaking in music festivals!
Specialties:
SEO
Marketing
Paid Media (search and social)
Location:
Ontario
MICHAEL
MICHAEL
MICHAEL
Michael is a seasoned media professional with over 15 years of experience in producing visual media, marketing, and business development. Whether leading a team, designing marketing campaigns, copywriting or producing content, he brings a solutions-oriented approach and a passion to drive a brand's growth. Based in Toronto, he's skateboa
Michael is a seasoned media professional with over 15 years of experience in producing visual media, marketing, and business development. Whether leading a team, designing marketing campaigns, copywriting or producing content, he brings a solutions-oriented approach and a passion to drive a brand's growth. Based in Toronto, he's skateboarding, playing guitar and finding adventures in nature in his off time.
Specialties:
Media Production
Graphic Design
Email Marketing & Flow Management
Marketing Campaigns
Project Management
Location:
Ontario
ALISIA
MICHAEL
ESTELLE
Alisia is an experienced administrative professional and virtual assistant. She loves helping businesses succeed by providing backend support so that they can pursue their passion and focus on what really matters. When not online, Alisia can be found spending time with her family in the great outdoors or at a local craft brewery!
Specialt
Alisia is an experienced administrative professional and virtual assistant. She loves helping businesses succeed by providing backend support so that they can pursue their passion and focus on what really matters. When not online, Alisia can be found spending time with her family in the great outdoors or at a local craft brewery!
Specialties:
Administration + Operations
Project Management
Social Media Support
Data Entry
Technical Writing + Proofreading
Location:
British Columbia
ESTELLE
MICHAEL
ESTELLE
Estelle is a creative with a strong background in digital marketing, brand strategy and content creation, leading successful projects in content development, social media, influencer partnerships and market positioning. Passionate about storytelling and strategic brand positioning, Estelle creates narratives that inspire and drive growth.
Estelle is a creative with a strong background in digital marketing, brand strategy and content creation, leading successful projects in content development, social media, influencer partnerships and market positioning. Passionate about storytelling and strategic brand positioning, Estelle creates narratives that inspire and drive growth. Outside of work, sports are her reset—running, hiking, yoga, pilates, or anything that keeps her moving.
Specialties:
Digital Marketing + Content Strategy
Branding
Social Media + Influencer Marketing
Copywriting
SEO
Location:
British Columbia
*Bilingual (FR/EN)*
SABEENA
SABEENA
SABEENA
Sabeena is an experienced coordinator and assistant who thrives in supportive roles. She has worked with many different clients, creators and artists, all while using positivity, encouragement and organization to keep projects moving from the backend. When not working, Sabeena can be found playing with her dog, enjoying a glass of wine wi
Sabeena is an experienced coordinator and assistant who thrives in supportive roles. She has worked with many different clients, creators and artists, all while using positivity, encouragement and organization to keep projects moving from the backend. When not working, Sabeena can be found playing with her dog, enjoying a glass of wine with friends, or relaxing with a crossword puzzle!
Specialties:
Administration + Operations
Project Management
Copy + Proofreading
Data Entry
Location:
Quebec
MIKAELA
SABEENA
SABEENA
Mikaela is a marketing and communications professional who helps brands grow through storytelling and strategic execution. With a blend of creativity, organization, and data-driven insight, she transforms ideas into campaigns that build trust, engagement, and measurable results. Mikaela’s thoughtful approach and attention to detail ensure
Mikaela is a marketing and communications professional who helps brands grow through storytelling and strategic execution. With a blend of creativity, organization, and data-driven insight, she transforms ideas into campaigns that build trust, engagement, and measurable results. Mikaela’s thoughtful approach and attention to detail ensure every project runs smoothly, from concept to content to community.
Specialties:
Social Media Strategy
Content Creation
Influencer Marketing + Brand Partnerships
Email Marketing + Campaign Development
Community Engagement
Lead Generation
Location:
British Columbia
CORTNEY
SABEENA
CORTNEY
Cortney is the calm in the chaos, the master of making things happen. With a knack for organization and a no-nonsense approach, she takes care of the details so you don't have to. From managing projects to researching the best options to planning seamless travel, she keeps everything running like clockwork.
Specialties:
Cortney is the calm in the chaos, the master of making things happen. With a knack for organization and a no-nonsense approach, she takes care of the details so you don't have to. From managing projects to researching the best options to planning seamless travel, she keeps everything running like clockwork.
Specialties:
Executive Support
Project Management
Research
Travel Planning + Logistics
Event Coordination
Location:
Ontario
VICKY
VICKY
CORTNEY
Vicky brings energy, structure, and creative problem-solving to every project. With
a unique blend of public-facing strategy and behind-the-scenes organization, her
work is grounded in two core strengths: public relations and outreach, and
business administration specializing in real estate.
On the public-facing side, Vicky focuses on PR, out
Vicky brings energy, structure, and creative problem-solving to every project. With
a unique blend of public-facing strategy and behind-the-scenes organization, her
work is grounded in two core strengths: public relations and outreach, and
business administration specializing in real estate.
On the public-facing side, Vicky focuses on PR, outreach, and marketing—helping
organizations find opportunities, build relationships, and increase visibility through
thoughtful communication and strategic connection. She enjoys connecting the
dots between people, ideas, and opportunities, and creating momentum that opens
doors.
Behind the scenes, Vicky is deeply rooted in business administration, specializing in
real estate. She thrives on organization, systems, and process—managing
operations, workflows, and details that keep businesses running smoothly. By
blending creativity with structure, she helps teams stay focused, supported, and
positioned for growth.
Specialties:
Public Relations & Outreach
Marketing Strategy & Campaign Support
Business Management & Organization
Real Estate Administration
Social Media Management
Event Marketing
Email Marketing
Lead Generation Campaigns
Location:
British Columbia
SUZIE
VICKY
SUZIE
Suzie is a catalyst for success, combining strategic insight with unstoppable drive. In business, Suzie is an experienced executive in management, sales and operations. She focuses on growth, efficiency and clear strategies that deliver results. Known for her steady leadership and practical approach, she helps organizations achieve their
Suzie is a catalyst for success, combining strategic insight with unstoppable drive. In business, Suzie is an experienced executive in management, sales and operations. She focuses on growth, efficiency and clear strategies that deliver results. Known for her steady leadership and practical approach, she helps organizations achieve their goals with confidence.
Specialties:
Executive Business Management
Sales + Revenue development
Operations + Project Management
Team Leadership + Training
Location:
British Columbia
CASIA
VICKY
SUZIE
Casia is a highly organized and adaptable professional, experienced in executive administration, project and operational management with a talent for keeping complex schedules and workflows running smoothly. Skilled at building strong relationships with diverse stakeholders, providing HR and financial support and ensuring projects stay on
Casia is a highly organized and adaptable professional, experienced in executive administration, project and operational management with a talent for keeping complex schedules and workflows running smoothly. Skilled at building strong relationships with diverse stakeholders, providing HR and financial support and ensuring projects stay on track, Casia is known for combining attention to detail with a collaborative and approachable style.
Specialties:
Executive Administration
Project Coordination
Stakeholder Engagement
HR + Financial Support
Safety + Compliance Oversight
Procurement + Inventory Management
Operational Success
Location:
Saskatchewan
BETHANY
BETHANY
BETHANY
Bethany is a passionate creative entrepreneur helping women thrive in their businesses. With a focus on bridging the gap between creativity and organization, she empowers women to turn their ideas into reality. A musician and mental health advocate based in Victoria, BC, Bethany loves exploring the city and discovering new inspirations.
S
Bethany is a passionate creative entrepreneur helping women thrive in their businesses. With a focus on bridging the gap between creativity and organization, she empowers women to turn their ideas into reality. A musician and mental health advocate based in Victoria, BC, Bethany loves exploring the city and discovering new inspirations.
Specialties:
Writing
Musical Creation
Social Media Management
Customer Support
Location:
British Columbia
ASHLEY
BETHANY
BETHANY
With a background in mental health promotion and a knack for organizing big ideas, Ashley is your go-to for project management, strategic planning, and admin support. She's also numbers-savvy and great with budgets and financial tracking. Originally from Nova Scotia and a lifelong military brat, Ashley now juggles life with three dogs,
With a background in mental health promotion and a knack for organizing big ideas, Ashley is your go-to for project management, strategic planning, and admin support. She's also numbers-savvy and great with budgets and financial tracking. Originally from Nova Scotia and a lifelong military brat, Ashley now juggles life with three dogs, two cats and a love for travel (ask her about the time she went bungee jumping and skydiving!).
Specialties:
Project Management
Mental Health Promotion
Administrative + Executive Support
Financial Tracking + Budget Support
Location:
Ontario
LAURA
BETHANY
LAURA
Laura has a sharp mind for numbers, thrives on a good challenge, and loves turning problems into solutions. With a keen eye for detail and a knack for organization, she's ready to tackle your financial processes and take those administrative tasks off your plate - so you can focus on what you do best! Laura is all about good times with fr
Laura has a sharp mind for numbers, thrives on a good challenge, and loves turning problems into solutions. With a keen eye for detail and a knack for organization, she's ready to tackle your financial processes and take those administrative tasks off your plate - so you can focus on what you do best! Laura is all about good times with friends and family, bringing laughter and energy wherever she goes.
Specialties:
Invoicing + Billing
Accounts Payable + Receivable
Collections
Data Entry
Administration
Location:
Ontario
JENNA
JENNA
LAURA
Jenna is a reliable virtual assistant with a background in executive support, client services and operations. She loves helping business owners stay organized, on track and focused by taking care of the day-to-day details. Bringing a proactive approach and clear communication style, Jenna supports inboxes, calendars, client coordination a
Jenna is a reliable virtual assistant with a background in executive support, client services and operations. She loves helping business owners stay organized, on track and focused by taking care of the day-to-day details. Bringing a proactive approach and clear communication style, Jenna supports inboxes, calendars, client coordination and projects with efficiency and care.
Specialties:
Executive Support
Project Management
Event + Travel Planning
Administration + Operations
Location:
British Columbia
YAN
JENNA
YAN
Yan is a brand designer and digital creative who loves turning big ideas into clear, confident brands. With a mix of strategy, design and content know-how, she helps businesses shape their stories, refine their visuals and show up online in a way that feels thoughtful and intentional. Outside of work, you will probably find her on long wa
Yan is a brand designer and digital creative who loves turning big ideas into clear, confident brands. With a mix of strategy, design and content know-how, she helps businesses shape their stories, refine their visuals and show up online in a way that feels thoughtful and intentional. Outside of work, you will probably find her on long walks, exploring new creative hobbies, or taking time to reset away from the screen.
Specialties:
Brand Strategy + Brand Identity
Content Strategy + Content Creation
Social Media Support
Copywriting and Messaging
Digital Marketing Assistance
Location:
Singapore