Hi there!
At Assist-her, we’re more than a team.
We’re your partners in getting things done.
From operational masterminds to creative thinkers to technical wizards, each of us brings a unique skill set and a shared commitment: making your workday smoother, your projects sharper and your ideas come to life.
As business owners ourselves, we understand both sides of the VA world, making us perfect candidates to know what business owners are looking for and how we can support them.
Our talented team shares our values of integrity, reliability and ongoing learning to ensure that your business needs are taken care of in this ever-evolving world. We believe in supporting incredible businesses with valuable team members that you can rely on - and are proud to do just that.
Let's do this - together.
Meet The Team
Management
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Sam
Co-founder
Sam is the driving force behind Assist-her, guiding the team and shaping the way businesses are supported. Keeping things moving with heart, humour and hard work, she is an approachable team player that is always looking for more ways to keep the wheeling spinning and people smiling.
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Montana
Operations Manager
Montana is the operational backbone of Assist-her, keeping everything running smoothly and collaboratively. From supporting growth to streamlining processes to creating additional opportunities, she is always one step ahead and makes every experience she touches feel seamless.
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Annie
Technical Manager
With spunk and energy, Annie keeps Assist-her's digital world humming. She makes tech feel effortless by connecting tools and platforms properly, integrating automations seamlessly and fixing glitches before we're aware of them. Annie is the plug-in that keeps our systems updated and bug-free.
Executive Support
Cortney
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Cortney is the calm in the chaos, the master of making things happen.
With a knack for organization and a no-nonsense approach, she takes care of the details so you don't have to. From managing projects to researching the best options to planning seamless travel, she keeps everything running like clockwork.
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Administration
Project Management
Research
Travel Planning + Logistics
Event Coordination
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Ontario, Canada
Pam
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Pam has been successfully supporting clients for 20+ years, such as C-level executives in the advertising industry, practitioners in private healthcare, and small business owners. She is comfortable wearing many hats and is passionate about helping people behind the scenes.
Outside of work, you will find Pam raising her two young sons, alongside her husband, in her small town.
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Executive Support
Project Management
Operations
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Ontario, Canada
Kim
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Kim brings extensive experience in business support and a natural ability to create order from chaos.
Passionate about helping businesses thrive, Kim streamlines workflows, manages projects and marketing campaigns, and gets creative with social media content so you can focus on growing your business.
When not working, you’ll find her getting lost in a good book or chasing sunsets by the beach.
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Executive + Customer Support
Event + Travel Planning
Project Management
Lead Generation
Automations
Content Creation
Branding
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British Columbia, Canada
Jolene
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Jolene has been supporting busy professionals for over 7 years. She works with executives and entrepreneurs on administrative and operational support, graphic design, branding and website management.
Off the clock, she’s usually chasing kids or reading a good book with a cup of coffee in hand.
Bilingual in French/English
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Operational Support
Project Management
Graphic Design
Branding
Website Management
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Quebec, Canada
Christine
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Christine is an intuitive reader and a VA with over 20 years of experience in the field.
She is passionate about supporting business owners and entrepreneurs to give them more time to flourish in their professional and personal lives.
When not online, you can find her dancing to 80s music on vinyl or meditating in a peaceful forest.
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Administration
Project Management
Data Analysis + Storytelling
Survey Writing + Reporting
Marketing Research
Content Creation
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Ontario, Canada
Sarah M.
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Sarah is a skilled VA with a strong foundation in real estate administration and client service.
Sarah works with small business owners across a range of industries to streamline systems, enhance their digital presence and free up valuable time. Whether she’s building content calendars or implementing workflows, her approach is fresh, strategic and detail-oriented.
Outside of work, Sarah is a proud boy mom and dog mom, a lover of good coffee and better poutine.
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Real Estate Administration
General Administration
Marketing
Branding
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Ontario, Canada
Jamie
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Jamie has over 16 years experience in business development, system implementation, workflow management and bookkeeping, and is passionate about processes, software, accurate data and analysis.
She is a positive individual who loves helping small business owners create seamless workflows and processes to streamline business activities.
Based in Nova Scotia with her partner and dog, the outdoors are where she loves to spend her free time.
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Administration
Project Management
CRM/ERP Implementation
Bookkeeping
Travel + Event Planning
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Nova Scotia, Canada
Sabeena
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Sabeena is an experienced coordinator and assistant who thrives in supportive roles.
She has worked with many different clients, creators and artists, all while using positivity, encouragement and organization to keep projects moving from the backend.
When not working, Sabeena can be found playing with her dog, enjoying a glass of wine with friends, or relaxing with a crossword puzzle!
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Administration
Operations
Project Management
Copy + Proofreading
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Quebec, Canada
Vicky
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Vicky brings energy, structure and creative problem-solving to every project.
She is deeply rooted in business administration, specializing in real estate. Vicky thrives on organization, systems, and process: managing operations, workflows and details that keep businesses running smoothly.
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Public Relations
Campaign Support
Business Management
Real Estate Administration
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British Columbia, Canada
Suzie
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Suzie is a catalyst for success, combining strategic insight with unstoppable drive.
In business, Suzie is an experienced executive in management, sales and operations. She focuses on growth, efficiency and clear strategies that deliver results. Known for her steady leadership and practical approach, she helps organizations achieve their goals with confidence.
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Operations
Sales + Revenue Development
Project Management
Team Leadership + Training
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British Columbia, Canada
Casia
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Casia is a highly organized and adaptable professional, experienced in executive administration, project and operational management with a talent for keeping complex schedules and workflows running smoothly.
Skilled at building strong relationships with diverse stakeholders, providing HR and financial support and ensuring projects stay on track, Casia is known for combining attention to detail with a collaborative and approachable style.
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Administration
Project Coordination
Stakeholder Engagement
HR + Financial Support
Procurement + Inventory
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Saskatchewan, Canada
Corrine
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Corrine brings a knack for turning ideas into engaging content and campaigns that connect.
She thrives on creating clarity out of busy workflows - whether it’s managing projects, crafting digital content, or optimizing campaigns with data-driven insights. Collaborative, detail-oriented, and always curious, she loves helping brands tell their story.
Outside of work, you can find her eating good food and winding down with a good skincare routine.
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Project Management
Ad Campaign Management
SEO
Marketing Strategy
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British Columbia, Canada
Laura
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Laura has a sharp mind for numbers, thrives on a good challenge, and loves turning problems into solutions.
With a keen eye for detail and a knack for organization, she's ready to tackle your financial processes and take those administrative tasks off your plate - so you can focus on what you do best!
Laura is all about good times with friends and family, bringing laughter and energy wherever she goes.
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Invoicing + Billing
Accounts Payable + Receivable
Collections
Administration
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Ontario, Canada
Aimee
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Aimee is a calm, detail-oriented VA with a decade of experience in executive support, project and operational management across financial and wellness-based businesses.
She supports busy founders by coordinating workflows, managing communication, and keeping day-to-day operations running smoothly. With a background in wellness, she brings a grounded approach to productivity, creating systems that reduce friction and help clients operate more efficiently. She also supports program and content development, turning ideas into clear, well-executed offerings.
Outside of work, Aimee enjoys reading, lifting weights, and spending time with her family - usually with a tea in hand.
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Executive Support
Project Management
Program Design
Workflow & Operations
Jane (Clinic CRM)
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Ontario, Canada
Christina
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Christina leverages her diverse experience spanning high-stakes financial, legal, and nonprofit sectors to provide bilingual FR/EN support to leaders navigating change and growth.
She combines executive support, operations, governance, and systems thinking with a disciplined, results-driven approach, turning initiatives into structured and accountable deliverables while keeping leaders organized, informed, and execution-ready.
Outside of work, Christina enjoys staying active and is passionate about fitness, travel, international cuisine, and learning recreational Spanish.
Bilingual in French/English
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Executive Operations
Board Governance
Travel Coordination
Financial Administration
HR Coordination
Project Coordination
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Ontario, Canada
Chrissy
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Chrissy Newton helps companies and personal brands stand out from the rest.
While moving with the trends within multiple industries, she creates distinct, permeating, and lasting relationships for each of her clients. Chrissy consistently brings a unique vision to everything she touches. She not only represents companies and assists in business development, she also creating outlets for companies to showcase their products and services.
Chrissy's truly believes in the brands and the people behind the brands she works with. She inspires her clients to go the extra mile to do good for the city while expanding their own brands.
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Public Relations + Communication
Outreach
Business Development
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Ontario, Canada
Creative Support
Sarah R.
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Sarah is a Visual & Digital Designer with over a decade of experience creating clear, cohesive design for brands and businesses.
She supports clients wherever their brand shows up, from refreshing website content to creating polished brand visuals, social media assets, and marketing materials. Her approach helps clients communicate their ideas clearly while keeping their broader brand vision in mind.
Outside of work, Sarah enjoys music, making digital art, and exploring Montreal with her dog Winnie.
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Branding + Visual Design
Social Media Content
Video Editing
WordPress Website Updates
Digital + Print Marketing Materials
Adobe Creative Suite
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Quebec, Canada
Mikaela
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Mikaela is a marketing and communications professional who helps brands grow through storytelling and strategic execution.
With a blend of creativity, organization, and data-driven insight, she transforms ideas into campaigns that build trust, engagement, and measurable results. Mikaela’s thoughtful approach and attention to detail ensure every project runs smoothly, from concept to content to community.
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Social Media Strategy
Brand Partnerships
Email Marketing
Campaign Development
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British Columbia, Canada
Emily
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Emily is a brand and web designer and photographer supporting brands and businesses during moments of growth and realignment.
With a background in psychology and a deep passion for understanding how our inner worlds shape the way we show up in our work, her approach to design and creativity is collaborative, thoughtful, and rooted in meaning.
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Website Design + Development
Brand Identity
Packaging Design
Photography
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British Columbia, Canada
Alysia
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Alysia is a creative problem-solver, bringing intuition, charisma, and a keen eye for detail to every project she takes on.
She thrives on supporting businesses with content creation, organization and efficiency. Whether it’s crafting engaging digital content, managing administrative tasks or coordinating branding, Alysia is here to bring your vision to life.
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Content Creation
Web Design
Copy + Creative Writing
Branding
Hand-crafted Design
Administration
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British Columbia, Canada
Currently residing in Mexico.
Yan
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Yan is a brand designer and digital creative who loves turning big ideas into clear, confident brands.
With a mix of strategy, design and content know-how, she helps businesses shape their stories, refine their visuals and show up online in a way that feels thoughtful and intentional.
Outside of work, you will probably find her on long walks, exploring new creative hobbies, or taking time to reset away from the screen.
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Brand Strategy + Identity
Content Strategy + Creation
Social Media Support
Copywriting
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Singapore
Kim
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Kim brings extensive experience in business support and a natural ability to create order from chaos.
Passionate about helping businesses thrive, Kim streamlines workflows, manages marketing campaigns, and gets creative with social media content.
When not working, you’ll find her getting lost in a good book or chasing sunsets by the beach.
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Real Estate Administration
General Administration
Marketing
Branding
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British Columbia, Canada
Hailey
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Hailey is a Social Media Manager and content creator with a strong background in visual storytelling and brand development.
She specializes in creating engaging, strategy-driven content that helps businesses connect with their audience and maintain a cohesive, elevated presence across platforms. With experience in campaign coordination, content production, and managing professional social media accounts, Hailey supports brands in everything from planning and execution to performance-driven optimization.
She is also experienced in website updates and content organization, helping ensure a seamless and consistent digital experience.
Outside of work, Hailey finds inspiration in photography, design, and travel, often exploring new places and translating those experiences into creative ideas and visual content.
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Content Creation
Brand Development
Social Media Management
Website Design
Campaign Coordination
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Ontario, Canada
Larissa
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Larissa is a social media and digital marketing specialist with 9 years of experience supporting beauty, skincare, wellness, lifestyle, and women’s health brands.
She specializes in social media management, content creation, paid ads, and digital marketing, helping brands grow through creative, engaging content and thoughtful strategy across platforms like Instagram, TikTok, and Pinterest. Larissa has experience managing everything from branded social media strategy, video content creation, and Canva design to influencer campaigns, UGC, affiliate programs, and brand partnerships.
With a strong background in both creative and marketing strategy, she loves helping businesses build a polished online presence that feels authentic and connects with their audience.
Outside of work, Larissa is a certified yoga teacher who loves music, food, art and travel.
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Social Media Management
Content Creation
Paid Social Ads
Influencer + UGC Campaigns
Affiliate Programs
Canva Design
Brand Strategy
Video Editing
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Ontario, Canada
Aisha
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Aisha is a Digital Marketing Strategist with 7+ years of experience helping brands grow their online presence through strategy, storytelling and content that actually connects.
She specialises in building content from the ground up, from reels and photography to email newsletters and campaign execution, bringing both a creative eye and a strategic mind to every project she takes on. Her approach is intentional and detail-oriented, ensuring every piece of content has a purpose and every brand she works with shows up consistently and authentically across platforms.
Outside of work, you'll find her baking or behind a camera.
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Short Form Video
Social Media Content
Photography
Email Newsletters
Campaign Development
Website Management
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BC, Canada
Michaela
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Michaela Geller's a graphic designer and social media strategist specializing in creating visually compelling brands and high-performing digital content. With a strong background in content creation, branding, and social media marketing, she helps businesses transform their online presence through strategic design, trend-driven content, and impactful storytelling. Her experience spans graphic design, social media management, content strategy, creative direction, and brand marketing across lifestyle, wellness, beauty, and hospitality brands. Known for combining elevated aesthetics with intentional marketing strategy and creative problem-solving, Michaela creates content that not only looks beautiful, but builds brand recognition, engagement, and community. With a sharp eye for design, a deep understanding of digital trends, and a passion for helping brands stand out online, Michaela brings a creative, strategic, and results-driven approach to every project she takes on.
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Graphic design
Social Media Management
Content Creation
Video Editing
Website Design
Branding
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ON, Canada
Estelle
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Estelle is a marketing and branding specialist based in Kelowna, BC., working across strategy, creative direction and brand development to help founders build brands that are clear, intentional and built to last.
She holds a Master's Degree in International Marketing and a certification in nutrition, and is genuinely passionate about the wellness, food and beverage, and lifestyle industries.
When not working, you can find Estelle outside; trail running, pilates, yoga, camping, exploring the wineries, or just floating on the lake. Kelowna makes it pretty easy to live that way. -
Social Media Management
Content Creation
Website Design
Branding
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BC, Canada
Technical Support
Annie
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While Annie is the life of the party, she brings her charisma and creativity to any project she touches.
She loves to utilize her software development and design skills to give a boost to your business growth, and would love to assist you and your business with web design - and any administrative task you may need to offload.
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Shopify + Squarespace Expert
Website Design + Development
Graphic Design
Project Management
Administrative Assistance
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Ontario, Canada
Corrine
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Corrine brings a knack for turning ideas into engaging content and campaigns that connect.
She thrives on creating clarity out of busy workflows - whether it’s managing projects, crafting digital content, or optimizing campaigns with data-driven insights. Collaborative, detail-oriented, and always curious, she loves helping brands tell their story.
Outside of work, you can find her eating good food and winding down with a good skincare routine.
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Ad Campaign Management
SEO
Marketing Strategy
Project Management
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British Columbia, Canada
Ready to Grow?
Meet the Founders
SAM
Since making the big move to the West Coast, Sam lives + breathes adventure and lives life to its fullest.
Throughout her various positions within the health and wellness industry after graduating with a degree in Kinesiology, it occurred to Sam that she could combine her passion of helping others with her knack for marketing and administration. Pairing her expertise with Paige's, the sisters created Assist-her and used their creativity and motivation to grow the business into a thriving virtual assistant agency.
Sam absolutely loves getting to meet both business owners and virtual assistants from across the globe, and she (genuinely) can't wait to introduce you to your next team member.
PAIGE
After graduating with a bachelors in Business and Marketing, she knew that it was time to get back into the entrepreneurial world - and what better way to do it than with your sister (we're not even being sarcastic)?!
While you won't see her face around Assist-her (she is busy running her Real Estate and Staging businesses while chasing two beautiful kiddos around), you can catch her and Sam brainstorming and reading each others minds.